Kari Matthews
Fractional Communications | Thought Leadership | Ghostwriting | Content Analytics & Strategy
What I Talk About
Resonance & Reception
The value of any content is judged solely on the people who consume it. I talk about ways to make your thought leadership content feel custom-made to the people you most want to resonate with.
Reputation & Reassurance
Building rapport and resonance with your target audience depends heavily on your own credibility and gravitas. I work with organizations to create a public-facing persona that builds confidence.
Reasoning & Rigor
Thought leadership should genuinely be thoughtful, but so much “thought leadership” content fails to produce interesting, full-bodied thinking. We apply reasoning and scientifically inspired rigor to give shape to the most interesting thought patterns and processes in mission-driven industries.
Rhetoric & Reach
My thought leadership agency is called Noetic Press because “noetic” comes from the Greek νοῦς, meaning the highest faculty of the mind: the intellect, the “eye of the soul.” We use logos/ethos/pathos principles to tell stories that grab interest and expand your reach.
What I Do
Fractional Communications
Through Noetic Press, I help organizations decide what to say, who should hear it, and how to carry that message through their communications. I work with the people doing the work, learn how they think, and turn their expertise into writing they can stand behind.
Ghostwriting
I write for mission-driven people who have something worth sharing. Books are a particular pleasure: room to develop an idea, follow a story, and give a reader time to understand. I listen for the author’s voice and write for the people they want to reach.
Teaching Resonance Theory™
I teach the messaging and communication framework I created and use in my own work. It gives writers, leaders, and educators a way to understand their audience and make deliberate choices about how to communicate.
Who I Am
- 25+ year veteran in content marketing for human performance and technology industries
- Strong tech background; former IT professional
- Experienced ghostwriter
- Certified in secondary education
- Trained hypnosis practitioner
Ghostwriting Sample
Guilty of Innocence by Dr. John Coin
John Coin’s story is my inaugural ghostwriting project. It tells two stories at once: the first is Dr. Coin’s story about a false accusation that nearly destroyed his career while volunteering at a human trafficking rescue center; the second is a composite, fictional depiction of the scourge of human trafficking in America. As Dr. Coin is a minister and pastor, the story is written in his voice and geared for his church audience.
View on Amazon ↗Endorsements
“Creative talent like Kari’s is rare. She has an amazing intuitive method of finding the message you are trying to deliver.”
“One of Kari’s letters doubled our donations year over year.”
“Every time I send out a marketing email that you wrote, someone contacts us.”
Subscribe
Waxing Noetic, my Substack, is where the thinking shows up first. One essay at a time, no filler.
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