TO DRIVE TRAFFIC, BUILD CREDIBILITY,
& TURN VISITORS INTO CUSTOMERS
Your Content Game Needs To BE
FOR TECH companies
GETTING GREAT CONTENT IS
I CAN HELP WITH THAT
When tech companies look for a copywriter, they’re usually under a time crunch and need to take SWIFT ACTION to get their content in motion.
Wouldn’t it be nice to find a copywriter who asks all the right questions at the start of the project and then turns around final-draft copy and content on a timetable that gives you some breathing room?
If that’s what you’re looking for, you’re in the right place.
I want you to have a 5-star experience
With almost 20 years under my belt, I’ve identified all the worst things about hiring content and copywriters, and I’ve worked to eliminate all of them.
HIRING A COPYWRITER
CAN FEEL LIKE A CRAPSHOOT
IT DOESN’T HAVE TO
Getting your hands on great copy can be harder than it seems. You think you’ve got the perfect writer … and then you get the first draft. The experience can be deflating.
There are some common potholes on the road to good copy, and if you’re not watching, it could be a bumpy ride. Here are a few to watch for:
The Distracted Driver
Working with a writer who wants to check all the boxes and move on to the next victim client. Developing your brand is the furthest thing from their mind — they’re too busy dreaming about cashing your check.
The Bargain Basement Pricer
Finding a writer who looks cheap on paper. Some of these are actually very expensive.
The Well-Meaning Staffer
Trying to have a staff member do the writing. What most people end up finding out is that developing quality copy requires a special skill set. Without it, you burn time and energy, and the end result is underwhelming. Plus, that staff person spent all that time not being productive on that work they’re good at.
The Pedigree Purchase
Going with a writer who has fantastic writing credentials on paper that are all wrong for your business. Journalists and fiction authors might not have any idea how sales copy is structured, nor are they trained to think about SEO in the way a content marketer would.
Choosing a generalist who knows nothing about tech or how tech people think. You shouldn’t have to train your writer.
HOW TO BECOME A CERTIFIED
HIRE A WRITER WHO SPEAKS TECH
I’m wired for tech; gadgets are my love language. With a background in IT, Linux, web technologies, and GIS, I understand how tech people operate.
HIRE A WRITER WHO TRANSLATES TECH
Lots of key stakeholders think tech jargon sounds like the Peanuts adults talking to Charlie Brown: “Whah, whah whah whah whah.” Based on the audience, I can either speak tech, or I can make it decipherable (and even interesting) for the non-techies among us, such as accountants, business managers, and investors.
HIRE A WRITER WHO WILL REINFORCE YOUR BRAND
Some writers have one voice, but you need someone who is capable of adopting yours. I can write to match the right tone for you and your brand.
HIRE A WRITER WHO PAYS ATTENTION TO DETAILS
No one should have to spend hours fact-checking their writer. I collaborate with clients to clarify every detail, giving you copy that adds to your credibility — because your credibility is one of your greatest assets.
HIRE A WRITER WHO MOVES AT YOUR SPEED
Tech is fast. Your writer should be able to work on your schedule without sacrificing quality. When you work with me, you’ll be able to keep the flow of content coming.
HIRE A WRITER WHO CARES ABOUT YOUR OPINION
Your satisfaction is important — I want you to feel like I’m an extension of your team and a person you can trust to help you meet your evolving goals.
Are We A Good Fit?
“Hello? Is it me you’re looking for?”
I’m not like other copywriters, and I think you’ll like the difference.